The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.


List Building: The Best Way to Keep Subscribers

DeliverThere has to be a good reason for the current subscribers on your list to stick around.  Nowadays we get emails from everywhere!  So much so that Google has attempted to organize your email on their own.  The key is to keep your readers happy.  These people are your target market.  You know them and you know what they want.

What is the Best way to keep Subscribers?

Deliver. Deliver good content. Deliver good advice.  Deliver products they would really be interested in and are good quality!  Deliver all of this consistently.  I personally have had the experience of letting one of my lists in Aweber sit there for months and not once email them.  This is BAD!  Once I started emailing them they didn’t remember who I was.  Guess what they started doing?  UNSUBSCRIBING! Not a surprise at all.  I didn’t deliver.  I didn’t fill the needs of my target market.  Don’t do this to your subscribers.  Here are a few ways to deliver:

  1. Know what your target market wants.
  2. Keep content on hand to send to your readers.  For instance, set up Google alerts that are based on the keywords for you website.
  3. Use PLR to create more information if you get stuck.
  4. Set up a Blog Broadcast in Aweber.  A Blog Broadcast will go out every time your update your blog with a new post or it can be customized to go out less often.  This will automatically happen.  Once you set it up it is totally hands off!
  5. Create an auto responder series.  An auto responder series is a series of emails that go out automatically.  You can have two emails in a series or 365!  You choose.  These emails will need to be evergreen information or products.  You will talk about things in the series that have nothing to do with dates or holidays, etc.
  6. Set up a schedule to email them a newsletter.  You can send emails, daily, weekly or monthly. These newsletters can be centered on dates and holidays. This is where you will share limited time offers.  Whatever you do just be consistent!

Be Consistent and you will keep those subscribers!